SEO, the acronym for search engine optimization, is a popular buzzword these days. Google and other search engines prefer well-ordered content with certain attributes. It turns out wordpress contains several built-in features that favor this.
SEO for WordPress Blogs White Paper
It’s rather interesting for someone new to SEO and blogging. Some points:
- Always fill in the “optional excerpt” field for each post. Search engines hate redundancy, so if you don’t type something unique here your categories page will look cheezy to them. So don’t actually put an excerpt — put a description.
- You can customize the permalink style to /%category%/%postname%/. This makes every link to the articles look like it is inherently sorted for relavence.
- There’s tons of plugins for SEO-related stuff. For example, you can place links to those social bookmarking places at the end of each post.
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