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21 03 2008

5 Reasons to Post Daily

Posted by: Luke in blogging, personal development, productivity, tags: , , , , , , , , , , , , , , ,

  1. Search engines. Blog search engines like to hear your ping on a routine basis. Once a week is not enough, and too many per day is just spam. A daily blog hits the sweet spot for the ping services and search engines, and keeps the bots crawling back for more.

  2. Friendliness. People who come to your blog do not come to read an old article. They want to see what’s new with you. Making a new post that day (even if it was pre-scheduled) is the equivalent of saying “hello, how are you doing today?” Once their mammal-mind encounters that feeling, they will want to check back the next day to see if you really meant it.

  3. Regularity. Erratic posting schedules scream “Newbie!” It’s better to pick a particular rate of publication between 2 and 14 times per week, and stick with it. Regularity is much less stressful and more productive in general, and you will attract more productive and positive people by regular posting than irregular posting.

  4. Value. If you are going to be successful, and that without tricking and scamming your way to the top, you have to provide value. A daily blog is a good chance to do that. Too many posts per day and they won’t be thought through as well; the quality may suffer from writer’s fatigue. Fewer posts per week and you aren’t going to provide as much value.

  5. Pride. To succeed as a blogger takes guts and confidence. That’s linked straight to pride. Pride (not arrogance) comes from knowing you are doing something tough, something you might not always want to do, but you are doing it anyway. We sometimes call this kind of pride self-respect or even character.

So don’t say it’s too hard. And don’t underestimate it because it’s easy. Regularly updating your work is quite likely the best decision you will ever make.

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This entry was posted on Friday, March 21st, 2008 at 8:00 am and is filed under blogging, personal development, productivity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 Responses to “5 Reasons to Post Daily”
  1. nate says:
    March 21st, 2008 at 2:03 pm - Edit

    Hey, I actually did two posts today! First time for that.

  2. Luke says:
    March 21st, 2008 at 2:39 pm - Edit

    Good job! :-)

    You’re keeping a buffer of scheduled posts, right?

    Sometimes I feel the need to publish right away, so I wind up doing two in a day. But I’m probably better off putting my excess creative energy in at the end of the buffer… just in case I get sick or something.

  3. Etienne Teo says:
    March 22nd, 2008 at 7:33 am - Edit

    I feel keeping a constant blog post frequency is important.

  4. Luke says:
    March 22nd, 2008 at 8:01 am - Edit

    Thank you for the comment, Etienne! I agree, the regular frequency is the important aspect, even if it is less or more than one daily.

  5. Todd Morris says:
    March 23rd, 2008 at 5:11 pm - Edit

    Hi Luke,

    I used to try to post once a day. Lately though, I pretty much just make a new post when I feel like it. Sometimes I’ll go a week, sometimes I’ll do two or three a day. I find it much less stressful … and, if I want to take a night off after work to just watch TV with my wife I don’t have to feel guilty. :)

    Todd

  6. Luke says:
    March 24th, 2008 at 1:14 am - Edit

    Hi Todd,

    I can understand the stress aspect of it. But for me at least, there’s the temptation to just go away and never come back if I break my routine. Especially since it takes 21 days to form a habit, and I haven’t quite been blogging consistently for that long.

    I tend to think the benefits outweigh the costs, and it’s probably better for the audience and search engines alike. Of course, you can always schedule posts in advance, so if you write 3 in a row it is possible to take two days off. I actually haven’t written any new posts for several days now — time to fill my buffer again. :-)

    Luke

  7. Robert Benjamin says:
    March 28th, 2008 at 4:51 pm - Edit

    I could not stress this enough.

    I check my stats using two different packages. The first is AWStats and I’ve noticed a direct correlation between the number of posts per day and the number of visitors.

    0 posts = < 150 visitors 1 post = 150 - 200 visitors 2 posts = 250+ visitors 3+ posts = < 200 visitors

    For me, the optimal number of posts has been 2, so I space them apart one in the AM and one in the PM. Saturdays only 1 as most people are busy on Saturdays and normally those posts are longer. Sunday is Blog Carnival day, so no posts at all.

    Robert

  8. Luke says:
    March 28th, 2008 at 8:44 pm - Edit

    Thanks for that great bit of information, Robert! I never knew it could be that big of a deal… I will definitely consider putting in 2 or more posts per day — making sure there’s at least 1 per day scheduled, of course. Perhaps I should shoot for morning-and-evening posting, so people are likely to see something new each time they log in.

  9. Puneet says:
    May 6th, 2008 at 11:18 pm - Edit

    i post daily 1 article on my blog … but only on weekdays … weekends i keep it OFF mostly ;)

    but i think will start posting on weekends too … will see the changes in traffic and serp if any and then soon try posting twice a day as mentioned above … one in morning and one in evening ;)

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