Luke’s $10k A Week Blog

Blogging about yourself is easy. It encourages you to give personal opinions and open up about your feelings. Unfortunately, this means less time spent talking about facts that you know for certain, or that are useful for the readers. Furthermore, it can easily detract from your sense of authority. There’s a reason scientific papers don’t start out with “In my opinion…”

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1. Search engines. Blog search engines like to hear your ping on a routine basis. Once a week is not enough, and too many per day is just spam. A daily blog hits the sweet spot for the ping services and search engines, and keeps the bots crawling back for more.

2. Friendliness. People who come to your blog do not come to read an old article. They want to see what’s new with you. Making a new post that day (even if it was pre-scheduled) is the equivalent of saying “hello, how are you doing today?” Once their mammal-mind encounters that feeling, they will want to check back the next day to see if you really meant it.

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