Luke’s $10k A Week Blog

Last night I was inspired to write some link bait. It didn’t turn out so well, in my opinion. I only realized this after I published, as happens when you are sleep deprived. I’m going to leave it up, of course. I submitted it to Digg — but the fact is it was crap, so I undug. Oddly enough, I got a comment. IIRC, It was like “OMG you actually watch that show???”

The fact is, all articles are potential link bait. Someone somewhere might very well link to you. But some articles are more likely to float to the top of a social bookmarking site than others.

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1. Search engines. Blog search engines like to hear your ping on a routine basis. Once a week is not enough, and too many per day is just spam. A daily blog hits the sweet spot for the ping services and search engines, and keeps the bots crawling back for more.

2. Friendliness. People who come to your blog do not come to read an old article. They want to see what’s new with you. Making a new post that day (even if it was pre-scheduled) is the equivalent of saying “hello, how are you doing today?” Once their mammal-mind encounters that feeling, they will want to check back the next day to see if you really meant it.

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